Why brand managers have a problem…

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There are times when I get into branding and brand management.  I’m not proud of it, but I also know that sometimes it’s important to think about reputation and image – and take action accordingly.

Nicholas Ind, a Medinge colleague, just sent me this.  If I ever, ever come out with material like this, will someone please take me quietly to one side and put me out of everyone’s misery?

Airline grounded by rebranding madness

My personal favourite moment here?

Our specially-designed seat cover pattern is called "infinite oasis," and features an ever-continuing flow of dots that represents the joy of mobility and discovery.

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