I’ve just been passed the details for Christvertising. I’m still not sure whether it’s real or satire. The more I look at it, the more I lean to the latter, but…
As robust business models go, advertising and branding is full of smoke and mirrors, but you’ve got to admire anyone who openly says:
We skip the strategic deliverables. We pass on the matrixes [sic], the payoffs and the metrics. We ignore any viral functionality. We focus on the ultimate end-user: God.
If God loves your brand, it will become stronger and more successful. […] the power of brand-targeted prayer.