Date: February 21st, 2008
Venue: Brewery, Chiswell Street, London EC1Y 4SD
Cost: FREE attendance (exclusive only to Hub members)
Communications Director, Major Programmes Executive, BT
speaking on ‘Helping leaders be more authentic’
Melcrum’s research shows that contrary to popular belief among many practitioners, CEOs care passionately about internal communication and are quite clear about the benefits of being persuasive and effective communicators – that’s usually how they got to the top!
But they’re also aware that with trust in traditional authority figures dwindling, and widespread scepticism for anything that smacks of “spin”, now more than ever internal messages need to be delivered with authenticity and sincerity. How can communicators apply their coaching, drafting and crafting skills to help deliver messages that deliver on this growing internal demand for authenticity?
Resident Hub expert,
Managing Director, Synopsis Communication Consulting Ltd.
speaking on ‘How can communicators mobilize management?’
The CEO is frequently viewed as the clear and recognizable figurehead of major multinationals. It’s hardly surprising then that professional communicators make use of the CEO whenever possible. However what many CEOs say they want is for their senior management to play their part, and to step up to their own communication responsibilities.
Communicators have to engage their senior managers in the job of communicating, and coach and equip them to do it well.
Drawing on Synopsis’ recent work with global leadership teams in AstraZeneca R&D, Bill Quirke will discuss how communicators can engage leaders in their roles, help them understand their impact, and coach them to be more effective.
Chief Storyteller, Narrate
speaking on ‘How to use narrative and stories to create effective engagement, feedback and change tools’
As narrative and stories become more effective tools in all forms of communication, Tony Quinlan, founder and Chief Storyteller of Narrate, demonstrates how they can be used to create effective engagement, feedback and change tools. With a dash of theory, some interactive exercises and plenty of practical examples, this will be a session to challenge your preconceptions about communication.
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