SenseMaker™ nominated for award

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Congratulations to Jochum and Masja for the success of their big Philips project. Gathering material around gardens – all to inform lighting decisions. A great example of the need to research around an issue, not directly at the question!

SenseMaker® project by Ferro Explore! nominated for Prosper Riley-Smith (PRS) Effectiveness Award 2010, issued by the Association for Qualitative Research

Ferro Explore! is nominated for the PRS Effectiveness Award 2010, a prestigious award issued by the Association for Qualitative Research (AQR) once a year. From more than 25 entries, three finalists are selected by a professional jury. A tough job as, according to the jury, “The calibre has been very high”. Ferro Explore! earns the nomination for the research case ‘Connected Insights Philips Lighting’.

The narrative research method was key in this research project, of which the target was to gain strong consumer insights in order to develop new concepts for garden lighting. Jochum Stienstra and Masja Notenboom conducted the research in collaboration with an interdisciplinary team of Philips Lighting, of which all members were closely involved during all phases of the research process and concept development. This innovative method led to highly valuable results, underlining the strength of this innovative research approach.

The winner of the PRS award will be announced at this year’s MRS / Research Awards Dinner in London on the 13th of December.

[From Cognitive Edge – News]

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