Given some of the conversations I’m having at the moment, it’s encouraging that some people are plumping for an action focus than a how-many-pages-of-research-can-write focus. But Dilbert nails it, all the same…
If there’s one massive change in the 12 years since I founded Narrate, it’s the use of the word “narrative”. Back then, any mention of the word was met with at best a puzzled query as to its relevance and at worst a comment to the effect that I must have been smoking something strong… […]
In the recent Euroblog 2007 survey, the following question/response combination was included: Question 12: What do you believe is the most important challenge for public relations and communication management within the next three years? Please pick the most important item in your opinion. Dealing with new communication channels and technologies. Establishing new methods for evaluation […]
I was talking with a colleague recently about a project she was peripherally involved in. One of her clients is very command-and-control, by-the-numbers (mostly made up of engineers, maintenance men, manual workers) and is about to embark on a large-scale change communications project. And had decided that it was going to have the training consultants […]
…or academia…or myself on a bad day.