Resilience from weak links and acquaintances, not strong links and friends

Resilience from weak links and acquaintances, not strong links and friends

A recent conversation with client-turned-friend Kecia Bertermann*, Monitoring and Learning Director at GirlEffect, prompted some thoughts around global social networks – something Kecia’s been working on generating for young girls in varying countries. While the focus is naturally towards creating friendship groups – strong local links in individuals’ networks – as a core part of […]

Enforced twittering

Enforced twittering

I couldn't help but enjoy this one. The perfect example of a managerial approach to social networks. (And I've heard some social computing evangelists say pretty much the same thing…) And what would be more appropriate than a glorious hierarchical top-down instruction to use bottom-up tools? Dilbert

Is the Tipping Point Toast?

Is the Tipping Point Toast?

In the last couple of years, there's been a lot of interest in social networks – and (somewhat belatedly) communications professionals are starting to look at greater use of informal networks and word-of-mouth.  There's still, however, the temptation to look at the model Malcolm Gladwell sets up in The Tipping Point as one where certain […]