Bottom line benefits of good communications

Published by Tony Quinlan on

It’s a regular question in communications fora – how can we demonstrate the value of good communications to those with power/budget?

And one answer – or at least an article that will gain some credibility with "those above" – is at the Financial Times.

It’s better if they give a damn is a good piece that makes a good case for understanding where your staff are at – and why executives should care.