For anyone working in European communications, the Euroblog 2007 survey has just gone online. You can contribute to it here.
The results should be interesting – last year saw agencies’ top answer to why blog being “to be cool.” I truly hope we’ve moved on a long, long way since then.
The greatest obstacle to social media like blogs becoming more useful tools remains the Scylla of “they’re cool” and the Charybdis of “they’re all about RSS and technology.” Instead, let’s look at what results they get and what effort or commitment they need to get them to work.
For me, the answer to both lies in rediscovering humanity in the workplace.