Gobsmacked

I’ve just been passed the details for Christvertising.  I’m still not sure whether it’s real or satire.  The more I look at it, the more I lean to the latter, but…

As robust business models go, advertising and branding is full of smoke and mirrors, but you’ve got to admire anyone who openly says:

We skip the strategic deliverables.  We pass on the matrixes [sic], the payoffs and the metrics.  We ignore any viral functionality.  We focus on the ultimate end-user: God.

and

If God loves your brand, it will become stronger and more successful.  […] the power of brand-targeted prayer.