Last day to save on the new SenseMaker® courses in London

I’m spending a chunk of today working up a new framework for a new SenseMaker® project.

These days it’s a task that takes time and thought, but I still remember the first time I had to build one – it was for this Pfizer project.  Even with the help of Ron Donaldson and Ruth Needham – two smart colleagues – it was a daunting task.  Since then, it’s got less frightening – and with the increase in people wanting to run SenseMaker® projects, it’s time to share the experience – so next week sees the first of a new series of trainings focused on teaching how to build, run and analyse SenseMaker®-based projects.*

Today is the final day of the Early Bird discount for the London courses – so if you’re thinking about it, sign up now!

An Introduction to running SenseMaker® projects is on Monday 19th January – sign up here in the next 10 hours and save £25

  • This one-day course combines theory, examples and exercises to guide people through the essential elements of a SenseMaker® project and help with some of the key options and decisions that need to be made to make it effective.  The day is ideal for those who are just starting to run a SenseMaker® project or who have run one already and want to improve for their next.

How to build and test SenseMaker® Frameworks is on Wednesday 21st-Thursday 22nd January – sign up here in the next 10 hours and save almost £100

  • This two-day course is based on Cognitive Edge’s experience of building frameworks for use in development, consumer research and government engagement.  It combines theory, examples and exercises to guide people through developing all the elements of a SenseMaker® signification framework for a narrative research project. The two-day course are ideal for those running their own SenseMaker® projects or supporting clients in doing narrative research.

And then I’m running those same courses in Singapore w/c 9th February – links here and here.

So – I’ll be sharing my mistakes (in private, Chatham House rule applies!) and experience on running SenseMaker® projects.  And there’ll be shortcuts to better solutions along the way…


*If you’re looking to understand people and people-related problems and then improve the situation, SenseMaker® is the way to go.  I’ve blogged at length in the past on it, but I am gloriously biased on the subjects.  Examples include UNDP projects, giving voice to unheard populations, improving healthcare, understanding customers, looking at radicalisation and employee engagement but there’s a host of stuff under the SenseMaker® topic of this blog.