Case Studies

A selection of case studies about Narrate projects, including our extensive work with SenseMaker®.


Since 2013, Narrate has been helping GirlHub combine SenseMaker® with quantitative survey questions in Rwanda and Ethiopia for large-scale studies on societal attitudes and behaviours toward girls.

GirlHub SenseMaker® case study:


In 2010, Narrate worked with Pfizer prior to the publication of a new study trial for one of its marketed medicines, to understand what obstacles existed to greater sales of the medicine.

Pfizer SenseMaker® case study – using stories to increase sales: