Yesterday’s post on understanding how customers see you – and what they value about you – embellishes a conversation I’ve been having recently with branding experts and internal communicators. Now, the definition of a brand Read more…
Most companies think they know what their customer thinks of them – some through customer surveys, others through feedback. But most have it wrong – because their starting point for looking at what customers say Read more…
The second part of the series I promised on using narrative and storytelling from the slide I showed the LGComms conference earlier this year. (Part 1 was Get the Story Straight). When I showed this Read more…
An interesting looking article in the email from Strategy+Business: A Better Choosing Experience. As I’m still writing my Medinge piece on Branding and Complexity, it resonates strongly – I’ve been saying something similar for a Read more…
I’ve just been passed the details for Christvertising. I’m still not sure whether it’s real or satire. The more I look at it, the more I lean to the latter, but… As robust business models Read more…
There are times when I get into branding and brand management. I’m not proud of it, but I also know that sometimes it’s important to think about reputation and image – and take action accordingly. Read more…
Or creating stories that people care about I was arguing recently that branding is a much misused and misunderstood term. And I’d be the first to admit that the misunderstanding may well start in my Read more…
Trust is ultimately built on experience – ours and those close to us – and that experience is most often shared through the stories that we tell. It’s far easier to tell stories that reflect Read more…