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Branding

Branding Changing organisations Communications

Branding – in the customer’s mind, not yours

Yesterday’s post on understanding how customers see you – and what they value about you – embellishes a conversation I’ve been having recently with branding experts and internal communicators. Now, the definition of a brand varies according to the discipline and thinking of the person on the other side of Read more…

By Tony Quinlan, 11 years5 April 2011 ago
Branding Communications Engagement Narrative Organisational culture SenseMaker

Knowing what your customer values about you

Most companies think they know what their customer thinks of them – some through customer surveys, others through feedback. But most have it wrong – because their starting point for looking at what customers say is their own marketing and branding. So the values or marketing proposition they’ve defined themselves Read more…

By Tony Quinlan, 11 years4 April 2011 ago
Branding Changing organisations Complexity Employee engagement Narrative Organisational culture Storytelling

Story branding – Storytelling in Communications 2

The second part of the series I promised on using narrative and storytelling from the slide I showed the LGComms conference earlier this year. (Part 1 was Get the Story Straight). When I showed this slide at LGComms, I knew only too well that “Branding – the stories to attract Read more…

By Tony Quinlan, 12 years1 December 2010 ago
Branding Cognitive science Complexity

Brand confusions, not extensions

An interesting looking article in the email from Strategy+Business: A Better Choosing Experience. As I’m still writing my Medinge piece on Branding and Complexity, it resonates strongly – I’ve been saying something similar for a few years now. In essence, one way that people talk about a “brand” is as Read more…

By Tony Quinlan, 12 years29 September 2010 ago
Branding Stories

Gobsmacked

I’ve just been passed the details for Christvertising.  I’m still not sure whether it’s real or satire.  The more I look at it, the more I lean to the latter, but… As robust business models go, advertising and branding is full of smoke and mirrors, but you’ve got to admire Read more…

By Tony Quinlan, 14 years8 January 2008 ago
Panel discussion on Branding Russia
Branding Stories

There are worse places…

…to have a panel discussion on “Branding Russia”!

By Tony Quinlan, 15 years24 August 2007 ago
Branding Stories

Why brand managers have a problem…

There are times when I get into branding and brand management.  I’m not proud of it, but I also know that sometimes it’s important to think about reputation and image – and take action accordingly. Nicholas Ind, a Medinge colleague, just sent me this.  If I ever, ever come out Read more…

By Tony Quinlan, 16 years10 November 2006 ago
Branding Stories

Brand loyalty

Or creating stories that people care about I was arguing recently that branding is a much misused and misunderstood term. And I’d be the first to admit that the misunderstanding may well start in my own mind, let alone anyone else’s. But my point to my colleagues was that people Read more…

By Tony Quinlan, 16 years11 July 2006 ago
Branding Stories

Tim Kitchin’s blog, Steal This Brand, talks about the erosion of trust

Trust is ultimately built on experience – ours and those close to us – and that experience is most often shared through the stories that we tell. It’s far easier to tell stories that reflect badly on individuals and institutions in the current social climate than it is to tell Read more…

By Tony Quinlan, 16 years11 July 2006 ago
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