Cognitive Edge Narrative research SenseMaker
Using SenseMaker® – emotional intensity
If that isn’t you, skip this one – nothing to see here… When I’m building SenseMaker® frameworks, there’s one multiple choice question that I almost always include – and when it’s not finally included, it’s because despite deploying my best persuasive powers the client doesn’t see the need. The question is: When at the start of a SenseMaker® project, it looks like an unnecessary complication – but when analysing