Business approaches for “complex” problems

With Andrew Moore at DAV Management, I've written a piece recently: "New approaches to 'big' problems". It's a business piece talking about how new complexity-based approaches can offer major benefits in terms of better insights, reduced costs and greater customer loyalty over the traditional approaches to the problems. In particular, Read more…

Masterclass – “a total lifechanger” for internal communications

I was talking with a client recently who asked me about the internal comms masterclass where we first met. Ark Group had asked me to run a masterclass that had got some great feedback and he wanted to know when he could send some of his team on a similar Read more…

Using stories to increase sales at Pfizer

The secret’s finally out – this project last year was with Pfizer. This month’s Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards’ case study on the overall project. If I’m honest, we were very proud of this one. Fast response, fast gathering and fast analysis – and using Read more…