Yesterday’s post on understanding how customers see you – and what they value about you – embellishes a conversation I’ve been having recently with branding experts and internal communicators. Now, the definition of a brand varies according to the discipline and thinking of the person on the other side of Read more…
Customers (or clients or patients or…) are naturally full of stories about services that an organisation offers. And they regularly share them, particularly the stories from which we can find opportunities for improvement – complaint stories or call-centre phone calls. These are actually more valuable than most focus groups or Read more…
For everyone at yesterday’s HEERA conference session, here are the main slides and some of the resources I mentioned: HEERA Conference slides For the basketball video I mentioned. More on Dave Snowden’s Cynefin framework: The Harvard Business Review article on complexity/leadership/decision-making by Dave Snowden Dave’s in-depth article on complexity and Read more…