Get the story straight – Storytelling in Communications 1

The opening gambit of more than one past client project has been “help us get our story straight”. Sometimes it’s just that – the general story – sometimes it’s something specific: “help us get our customer story straight”, “our story on leadership”. It’s an interesting starting point, but demands a Read more…

Not today, but soon…

I’m currently busy putting together a new talk for tomorrow night’s Henley Business School Alumni Medical Suppliers Forum, editing an article and writing two others – one for Melcrum on how negativity and dissent make an organisation more healthy and another for the Medinge Journal on Branding and Complexity. And Read more…