In 2010, Narrate worked with Pfizer prior to the publication of a new study trial for one of its marketed medicines, to understand what obstacles existed to greater sales of the medicine.

“Ahead of the publication of a new study trial for one of its marketed medicines, Pfizer first looked to understand what obstacles existed to greater sales of the medicine. Its approach to finding out was innovative and highly engaging, and what it found radically changed its approach to communicating with its sales force.”