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Tony Quinlan

Changing organisations Leadership

Changing Conversations in Organizations

I’m currently reading Patricia Shaw’s “Changing Conversations in Organizations” after John Moore recommended it to me. I’m finding it challenging and great – in particular for the emphasis it puts on the non-formal networks in organisations. It ties in with a conversation I had last week with Flemming Madsen of Read more…

By Tony Quinlan, 17 years11 July 2006 ago
Narrative

Media’s chosen master narratives determine electoral success

I’ve long believed that the media and their chosen frameworks for “news” are hugely responsible for shaping mindsets far beyond the power of their headlines. Without wishing to inflate already-over-large heads, the style, language and “master narrative” with which a particular story or series of stories is reported is hugely Read more…

By Tony Quinlan, 17 years11 July 2006 ago
Branding Stories

Brand loyalty

Or creating stories that people care about I was arguing recently that branding is a much misused and misunderstood term. And I’d be the first to admit that the misunderstanding may well start in my own mind, let alone anyone else’s. But my point to my colleagues was that people Read more…

By Tony Quinlan, 17 years11 July 2006 ago
Branding Stories

Tim Kitchin’s blog, Steal This Brand, talks about the erosion of trust

Trust is ultimately built on experience – ours and those close to us – and that experience is most often shared through the stories that we tell. It’s far easier to tell stories that reflect badly on individuals and institutions in the current social climate than it is to tell Read more…

By Tony Quinlan, 17 years11 July 2006 ago
Narrative

Financial Times Editorial: Major rifts in the Corus boardroom

Financial Times Editorial: Major rifts in the Corus boardroom between factions from the two companies that merged The rifts within the Corus boardroom are unusual only because they’re so highly visible. They’re certainly not unexpected – when two groups of people come together to form a single, unified community, their Read more…

By Tony Quinlan, 17 years11 July 2006 ago
Narrative

first direct – Stories as Customer Experience

The new UK ads for online bank firstdirect are great. Short TV pieces that feature a “real” voiceover, complete with umms, ahs and stumbles – all customers comparing the story of a friend dealing with their bank with their own story of dealing with the bank. And it works. Well. Read more…

By Tony Quinlan, 17 years11 July 2006 ago

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