As promised, here are the various references from yesterday’s presentation at the internal communications conference:
- The Neuroscience of Leadership from Strategy+Business magazine – a good start on how to change behaviours
- Sources of Power: How People Make Decisions by Gary Klein – an excellent book that should be required reading for anyone trying to understand or influence people’s decisions and actions
- The Hero and the Outlaw: Harnessing the Power of Archetypes to Create a Winning Brand – an interesting look at how organisations can position themselves in ways that are easily recognisable and resonate with their audiences
My slides are also here.
Mark Barratt made reference to Bill Quirke’s Making the Connections: Using Internal Communication to Turn Strategy into Action, while Marc Silverside of Macmillan Cancer Support invited visits to Macmillan Cancer Support.