As promised on Tuesday night at the Royal Society, here are my slides from the Marketing Measurement talk…
Download Marketing Measurement – Narrate presentation for Cranfield Alumni 8th Oct 2012
As always with my slides – highly visual. You had to be there!
The healthcare sector is on a continuous journey of improvement. For senior managers to understand how to enhance patient care and treatment outcomes, they need access and the ability to make sense of up-to-date and Read more…
Narrative research offers a powerful method to uncover the true stories and experiences of employees, partners, and customers.
On the flight back from the Cultivating Leadership gathering, I finally watched Parasite. At one point, a ferocious rainstorm hits the city in which it takes place, and one of the members of a wealthy Read more…