It's a business piece talking about how new complexity-based approaches can offer major benefits in terms of better insights, reduced costs and greater customer loyalty over the traditional approaches to the problems. In particular, we talk about:
- using customer experience to drive innovation
- building empathy with your customers
- how to build early detection of (and hence fast response to) problems into your customer processes
- supporting sales reps when they are operating separately and in very difficult (complex) environments
And how the same, radically-different approaches offer better results than standard research/survey instruments for lower long-term costs.