Branding Changing organisations Complexity Employee engagement Narrative Organisational culture Storytelling
Story branding – Storytelling in Communications 2
The second part of the series I promised on using narrative and storytelling from the slide I showed the LGComms conference earlier this year. (Part 1 was Get the Story Straight). When I showed this slide at LGComms, I knew only too well that “Branding – the stories to attract Read more…