Toronto – 4 courses in May 2014

Toronto – 4 courses in May 2014

The excellent Cognitive Edge courses are running again soon – I'm due to be teaching with Michael in Toronto in May – details are here. (The venue isn't confirmed yet, but that's a decision depending on how many people we get turning, so go ahead and book quickly!) There are four courses on offer, and […]

CASE presentation materials

CASE presentation materials

Yesterday afternoon was another interesting presentation – this time to the CASE group of internal communicators from Higher Education. Smart people, fun afternoon and just to add to the mix, I got to speak with Ghassan Kharian of Kharian and Box, who I haven’t seen in a while. Following his presentation was a challenge… I […]

Improving sales, employee engagement using stories – the masterclass

Improving sales, employee engagement using stories – the masterclass

Following the recent Pfizer case study, we've decided to run another masterclass – this time looking specifically at tools and techniques to apply narrative and storytelling in organisations. Date: Thursday 7th April 2011, 9.30-16.30 Venue: Regus, Central London Register: http://narrativemasterclass.eventbrite.com Cost: £295 (Early bird tickets until 8th March £195) This will be a very full […]

Using stories to increase sales at Pfizer

Using stories to increase sales at Pfizer

The secret’s finally out – this project last year was with Pfizer. This month’s Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards’ case study on the overall project. If I’m honest, we were very proud of this one. Fast response, fast gathering and fast analysis – and using SenseMaker produced some fantastic, usable […]

Solitude standing

Solitude standing

A colleague in an organisation I partner with recently asked me for a CV for the website. So far, so normal. Then they asked for a list of presentations – something I've never really pulled together before. So I delved through the conference folders to find those times when I've stood at the front of […]