Improving sales, employee engagement using stories – the masterclass

Following the recent Pfizer case study, we've decided to run another masterclass – this time looking specifically at tools and techniques to apply narrative and storytelling in organisations. Date: Thursday 7th April 2011, 9.30-16.30 Venue: Regus, Central London Register: http://narrativemasterclass.eventbrite.com Cost: £295 (Early bird tickets until 8th March £195) This Read more…

Using stories to increase sales at Pfizer

The secret’s finally out – this project last year was with Pfizer. This month’s Strategic Communications Management magazine features Pfizer Communications Director Nigel Edwards’ case study on the overall project. If I’m honest, we were very proud of this one. Fast response, fast gathering and fast analysis – and using Read more…

Get the story straight – Storytelling in Communications 1

The opening gambit of more than one past client project has been “help us get our story straight”. Sometimes it’s just that – the general story – sometimes it’s something specific: “help us get our customer story straight”, “our story on leadership”. It’s an interesting starting point, but demands a Read more…

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